How PR is an effective way to promote your business

The Workstead is welcoming Lisa Preston again for yet another workshop – this time the topic is PR for Small Business.

PR offers many benefits for small businesses. Primarily it’s a very cost-effective way for you to promote your brand and its products and services. It has the power to reach a large target audience and nowadays, editorial has so much more credibility than advertising. With digital media, there is a longevity to editorial that we never used to enjoy – websites and blogs are often more powerful than traditional media.

In the workshop Lisa will explain how to gain coverage in the press and run a public relations campaign. She’ll provide insider tips and cover key PR skills to help ensure you get your business heard including: how to spot a story, what media to target, how to write a news release and deal with journalists.

That all sounds very traditional but Lisa’s approach to public relations converges with today’s marketing and so she’ll explain how PR has a key role to play in branding, storytelling, SEO, social media and content marketing; and how to combine public relations with these techniques as part of a wider PR campaign.

PR for Small Business is on Friday 21 October at The Workstead from 10am-12pm. Places must be booked in advance by clicking here.

Lisa Preston is Director of Amplify PR, a public relations and marketing consultancy based in Winchester. Lisa has more than 15 years’ experience of PR, marketing and journalism. She works with SMEs in Hampshire and further afield to help raise their profile and reach more customers. Find out more, visit: www.amplify-pr.co.uk